Design thinking for who do not think they are creative.

design thinking



Design thinking is a human-centred approach to innovation. It is a method or a process of global design, centred on the user, to realize innovative services or products. This innovative method has more than 50 years of existence. Now the corporate world is making it as a practice. Without innovation, organizations cannot survive anymore. Whether it is an incremental or radical; innovation is the key to survive. Moreover, change in the business environment is forcing product managers and product/service developers to think new values to consumers

Design Thinking is not about gut feel or intuition. It is not about being creative. It is based on an original method, precise and rigorous to think and solve. This is what allows it to be adaptable to any problem and exploitable by everyone, even those who do not think they are creative.

Your thinking is to learn and apply to:

• Define a problem and create a problem statement
• Organize interviews to get to know potential customers and understand their problem or unmet need
• Explore the problem to develop your understanding
• Generate and test solutions to solve the problem
• Use comments to iterate and improve the solution

Design thinking offers the same opportunity to develop digital tools that capture the imagination of developers, companies and customers. Design thinking can be the catalyst for doing great things. It's not there yet, but it can be if you overcome the challenges.

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