How to use social media productively?


social media for employees


 

Even though social media is addictive, and so engaging that it can take up a lot of your time, it can be used productively too.  Clever use of social media technologies can ensure that you avoid mindless scrolling and that you can take charge to get the most out of your accounts. 

You can’t be on every form of social media

 

Choose the social media accounts that best suits your work, lifestyle and fulfils your social, business, entertainment and information needs. 

Stay away from distractions

 

Frequent interruptions from work allow more room for error. If you cannot resist looking at your phone every time a notification comes in, rather silence your phone and use tools to limit the amount of time you spend on it.

Scale back and watch your free time increase

 

The best way to scale back is to schedule the times that you will allow yourself access during the day. This allows you to catch up with your feed, engage with your audience, and catch up with any work. Ensure that you adhere to the time that you have set. For example, an hour in the morning and evening. 

Plan ahead and always be a winner

 

A social media strategy can be planned ahead, especially if it’s an important part of your work. Scheduling posts ahead with social media marketing tools ensures that you spend less time on social media but have better results. 

·       30 minutes a day can be allocated for planning and finding content.
·       Creating content needs no more than 30 minutes a day.
·       Measuring the success of social media efforts needs approximately an hour a week.
·       Responding and engaging should not take more than an hour a day.
Save time and stay focused on productivity by cleverly using social media to your advantage.



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