Image credit: The new generation of workers are a tech-savvy group. Source: Shutterstock
Generation Z brings completely different requirements to the world of work. Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share, based on Bloomberg analysis of United Nations data. Generation Z psychology and work priorities are different from their predecessors. From childhood on these young people are used to processing a flood of digital information and using it for themselves. While the members of the Gen Y were sometimes referred to as "Digital Native", Wiki this applies even more to Generation Z. It is growing up in the middle of a digital world. It is part of a 24-hour networked online community. And she likes that. Virtual contacts are often maintained equally to personal contacts.
A clear demarcation between the real and the virtual world no longer exists. Both worlds merge into one, integrating social media networks, WhatsApp, blogs and forums into everyday life and making them accessible through smartphone / tab anytime. Mobile phones and notebooks, Facebook and Skype are all part of life. Content is shared in the network, information taken from the network. The digital technology is perceived as a natural extension of the own personality. Generation Z has grown up with the possibilities of a digitally networked world. Online discussion, exchange and interaction is part of everyday life. It is more compared, more questioned than in previous generations.
Generation Z is full of ambition, creativity and thirst for learning, represent the future of businesses. Growing up in a world where digital is now ubiquitous, the Generation Z adopts new technologies more naturally than their predecessor and is, in fact, more versatile. They prefer team work, projects and experimentation.
Work is then seen as an experience and a source of fulfillment, not a constraint and a source of anxiety.
RainmakerThinking conducted a survey of thousands of Generation Z youth asking them what was most important to them at work. The top three were Supportive leadership, Positive relationships at work and Scheduling flexibility. The rest of the options were Comfortable workspace, Chance to learn real skills, Meaningful roles & responsibilities, Opportunities to be promoted, Extra pay for going the extra mile and Convenient Office Location
It is urgent for companies to understand the relationship of this young generation to the world of work that will come to upset and then appropriate. One of the major issues facing businesses today - and more specifically the human resources - is to reinvent itself to attract Generation Z and generate work policies based the Generation Z Psychology
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