Women entrepreneurship and new initiatives - funding, team- building and problem-solving


women entrepreneur
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Far fewer women than men to take up, women have a smaller capital base to start their business, and are much less likely to benefit from private equity or venture capital.

The next stage of funding is equally challenging, if not more. Her main requirement now is to find funding. Many women entrepreneurial businesses are not getting enough venture capital funding. Women face difficulty in getting formal and collateral-free financing for start-ups. One can get advice from a different of sources, including co-founders, accountants, lawyers and peer, advisory groups, she secures funding for her business.

In some cases women might lack exposure to practical aspects of running a business. There is a fear of failure as she ventures into an uncertain world. It is essential to rectify these gaps in knowledge, skills and attitudes through training and capacity building programmes before she takes the plunge.

She then takes the first steps of real business. She faces expectations as well as judgement. Women, in many cases, lack access to modern technologies that could aid them in improving efficiency, increasing productivity and help them in ascending the value chain. They face obstacles like insufficient connectivity to customers and markets.

Creating a wide and sustainable network of women business owners, employees and consumers are essential for her to market the business and create profitable opportunities. Social media and blogs will help her to begin building a brand and networking. A personal connection with her employees and consumers will aid her in open and candid collaboration with the members of her business ecosystem.

Women business leaders have the distinction of being more inclusive and better at team- building and problem-solving. This helps her build a rapport with those working for her which in turn strengthens the foundation of her business. Her genuine understanding and empathy towards different perspectives as well as the ability to assess situations effectively helps her in her journey to the top.

She is much more capable of maintaining relationships in her network. She is excellent in multitasking. At this stage, she should be adept at prioritising, delegating tasks, communicating effectively and staying organised as her business begins to see profits. e-Commerce and virtual workplaces give her the flexibility she needs to achieve the business objectives.

Her path is rough, her battles tough. Yet, she walks ahead, with determination, as her pursuit of accomplishment continues. Her creativity and spirit define her journey. Her confidence and attitude strengthen it. Her insight and intuitiveness blossom it. Emerging from the cocoon as a vibrant butterfly, she spreads her wings and soars into the skies of success, spreading cheer and happiness all around her.

There, at the end of the storm, is her rainbow.

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