"Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed - in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent – their own or other people's" WIKIPEDIA
It begins with a dream, an inspiration, or a seed of a new idea. But it takes skills to catapult those dreams into a success in the creative industry. The skills that will transform those ideas into something realistic and feasible. It takes perseverance, drive, defiance, agility, patience, vision and confidence to make that shift from a dreamer to an entrepreneur. From W Disney to R Branson, the most renowned creative entrepreneurs have combined their creativity and business flair to reach the peak of success.
Creative entrepreneurship is the practice of setting up a business or being self-employed is one of the creative industries. The focus of a creative entrepreneur is widely different from that of the other business entrepreneurs. He or she is concerned primarily with the creation and application of their artistic or intellectual resources. Many countries are taking note of the fact that creative industries can significantly contribute to the nation's economy too. Along with boosting the economy, new ideas and new technologies are evolving from the core of these creative spaces.
Today's world presents creative entrepreneurs with a plethora of opportunities. Entrepreneurship has become a necessary part of artistic practice for reasons including the saturation of the market, competition, accessing finance and of course, the digital surge. The digital advances have contributed to the unprecedented rise of creative entrepreneurship and have significantly affected the way artists create, promote, sell, communicate, deliver and find work. Today, a creative entrepreneur isn't just limited to artistic space. It is for using their creativity and entrepreneurial vision to uncover hidden opportunities, meet challenges, solve problems and innovate.
What are the required qualities in a creative entrepreneur?
· Creative entrepreneurs must always be proactive. They should have an ability to manage cashflow, key talent and the creative process effectively.
· They should have the insight to identify opportunities in the marketplace, and skills to turn ideas, products and services into profits.
· They should be adept at building relationships, both virtual and real, connecting with partners, clients, audiences and stakeholders.
· Cash flow is prime, when starting and they should be able to convince their financiers the quality and opportunities in their ideas.
· They should be adaptable with the ability to invent themselves, learn endlessly and should know how to prioritize ideas.
Creativity and entrepreneurship interwinds in the career of a creative entrepreneur to make him/her successful. The value of their creation lies not just in their products or services but also in their reputation, brand, network and intellectual property that they build in due course.
The path of the creative entrepreneur is tough.
There will be frustration, desperation, failures, risks, resistance and many more challenges.
But a career following your heart and passion makes all the struggles worthwhile.
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