Content creators in Malaysia have gone from strength to strength over the past few years. These include writers, filmmakers on YouTube, animation artists, and game developers. Malaysian content creators are still mostly independent teams of a few people, but they are supported by the Malaysian
Digital Economy Corporation (MDEC) with government funding and support creative talent.
The creation of successful content needs the creators to concentrate on their target audience, genre, and medium.
Besides the creation of the content, being able to transform it into various ways of making money is also important. An example of this would be taking a feature film and turning it into a game and a TV animation film for children.
Since content creation is intellectual property (IP), its creators should be aware that they need to license it, therefore, making money from their idea.
Branded content is also an important way that content creators make money, and even game developers are monetizing from it.
The success of content creators on digital platforms is because of the instant interaction and feedback that they offer. Audiences indicate their preferences and the creators can make adjustments to their content depending on the demands of that audience. This could mean dubbing in another language or changing the English to adapt it to the audience where the content is popular, e.g. America.
Considering that many content creators have no access to sophisticated equipment and are using their mobile phones or laptops to create quality stories, it’s no wonder that many television studios are starting to worry about how they will be able to match these talents.
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